Issue link: http://itf.uberflip.com/i/1529940
The popularity of tennis is also boosted by being one of very few truly global sports. It benefits from interna onal stars at the elite level – both men and women – who provide inspira on and role models for anyone who wants to pick up a racket. Those role models come from all over the world, with China's Qinwen Zheng, Spain's Carlos Alcaraz, Tunisia's Ons Jabeur, Italy's Jannik Sinner and Japan's Naomi Osaka just some of the names inspiring the next genera on. The Olympics and Paralympics also play a significant role as both a global showcase for tennis and a springboard for investment at the na onal level. At Paris 2024 we saw again the Games' ability to create heroes in our sport for aspiring professional and recrea onal players alike. Our World Cup of Tennis events, Davis Cup and Billie Jean King Cup by Gainbridge, are also a powerful pla orm for the visibility of tennis interna onally. We are mindful that tennis competes with other sports and recrea onal ac vi es in a rapidly changing world. Alongside our member na ons, the ITF's work will con nue to ensure that tennis is s ll played in years to come, and we will keep building the sport from the grassroots up. The ITF Global Tennis Report is an essen al tool for helping the ITF iden fy trends and guide decisions for future growth. It is a one-of-a-kind survey, with data direct from na ons providing an up-to-date and in-depth picture of the worldwide tennis community that benefits the whole game. We will invest in collec ng and publishing the data every four years to coincide with the Olympics and Paralympics. I would like to thank the 199 Na onal Associa ons that supplied the detailed par cipa on data which has made this report possible, and everyone involved in pu ng it together. The report confirms that tennis is vibrant, with millions worldwide enjoying the health and social benefits it brings. The ITF is commi ed to growing tennis in a strategic, sustainable and inclusive way, in all corners of the globe, and we are op mis c that this will con nue. 5 ITF GLOBAL TENNIS REPORT 2024 – SUMMARY FOREWORD