ITF

56 Commercial Suppor ng junior educa on Leading online school Dwight Global joined forces with the ITF's junior team compe ons and ITF World Tennis Tour Juniors in 2023 to support the off-court learning of talented junior players through access to interna onal educa on programmes. New for 2024 From 2024, the ITF welcomes Stake to Davis Cup and Billie Jean King Cup by Gainbridge as the Official Be ng Partner of both compe ons. The partnership was agreed following due diligence conducted in line with the ITF's rules for be ng sponsorship, developed in consulta on with the Interna onal Tennis Integrity Agency. We also announced Infront, the interna onal sports media and marke ng agency, as the ITF's partner for global data and be ng streaming rights from 2025 to 2029. The agreement covers a range of ITF- produced events, including the ITF World Tennis Tour, and will be an important step in providing us with data- driven content and stories around our compe ons. in 153 markets worldwide, compared to 116 in 2022. In Italy alone, 22.7 million viewers watched as the na on won its first Davis Cup tle in 47 years, accoun ng for 60% of the global audience. Thirteen channels provided free-to- air coverage of the Final 8, a significant increase on the previous year. There was also a notable 171% increase in viewers watching on digital pla orms. For September's Davis Cup Group Stage, there were 25.1 million viewers of the BROADCAST The ITF brought tennis ac on to record interna onal television audiences in 2023 by producing vision and content from a range of ITF events and delivering it to our broadcast partners globally. Davis Cup The television audience for the Davis Cup Final 8 in November was the highest for a single Davis Cup event since 2019. A total of 37.7 million people watched the six days of ac on in Malaga, more than double the previous year. The Final 8 was broadcast

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