Issue link: http://itf.uberflip.com/i/1524501
2023 ITF Annual Review 55 We have a wide por olio of major events, tours and digital proper es that offer great opportuni es for commercial partners to connect with tennis's diverse global audiences, which include fans, players and many more. The ITF's events also provide compelling content and stories for our media and broadcast partners around the world. PARTNERSHIPS Over the last five years, the ITF's por olio of commercial partners has grown significantly to include a wider investor group. In 2023, we worked with more than 25 partners, whose support of a range of ITF assets provided revenue to reinvest into tennis. Davis Cup Dunlop, Estrella Damm, Joma, Juve & Camps, Lexus, Quironsalud, Rolex, Socios, Spor ps Billie Jean King Cup Gainbridge, Magellan Corpora on, Microso , Tory Burch, Franklin Templeton, Iberdrola Wheelchair tennis NEC, BNP Paribas Wheelchair tennis and ITF World Champions Awards Uniqlo Beach tennis Sandever (sub-brand of Decathlon) Olympic ball Dunlop Data and live streaming Sportradar Other global partners Dwight Global (educa on and junior tennis) ICP (tennis court supplier) OFX (foreign exchange) Rosland Capital (licensing) Tennis-Point (ecommerce) Wildlife Studios (esports) Gainbridge powers equal prize money Gainbridge completed its first full year as tle partner of Billie Jean King Cup in 2023, in an agreement between the ITF and the insurance company that runs un l 2027. Once more, Gainbridge backed record prize money for the Finals, with a total purse of $9.6 million. This again ensured that prize money on offer for women compe ng in the Billie Jean King Cup Finals was equivalent to that awarded to the men in the Davis Cup Finals. Tory Burch, commercial partner of Billie Jean King Cup through 2024, also supported the ITF's aims under our Advantage All gender equality programme. The women's luxury clothing label provided 'Billie Blue' jackets for the 2023 world champions Canada, and the Tory Burch Founda on funded a fellowship for sports entrepreneurs (see page 10). Wheelchair partnerships extended We renewed our long-term partnership with Uniqlo and the Japanese fashion retailer con nues as tle partner of the Uniqlo Wheelchair Tennis Tour through 2028. Technology giant NEC also extended their long-standing rela onship with the NEC Wheelchair Singles Masters (as tle partner) and Uniqlo Wheelchair Tennis Tour (interna onal partner). First ITF esports event In 2023 the ITF entered a new licensing partnership with Wildlife Studios to enable the mobile game Tennis Clash to be played in ITF-sanc oned esports compe ons. This led to the launch in October of the ITF World Tennis eChampionship in Tennis Clash, which a racted over 263,000 players compe ng in more than 1.45 million matches. Tennis Clash, the world's leading mobile tennis game, was also the pla orm for tennis during the Olympic Esports Series 2023, which featured 192,000 players taking part in online qualifiers before an in-person finals tournament in Singapore.