ITF

2023 ITF Annual Review 57 Billie Jean King Cup by Gainbridge A total of 18.8 million people watched the 2023 Billie Jean King Cup Finals across linear TV and digital pla orms. European networks supplied 14.8 million viewers, 81% of the total viewership, and aired 786 hours of broadcast coverage from Seville. Eight out of the 12 na ons in ac on were from Europe. The television audience for the Billie Jean King Cup Qualifiers in April was 36% higher than the previous year, with 9.32 million people watching 955 hours of coverage. More than a third of viewers were in Europe, with numbers boosted by free-to-air coverage on Supertennis which reached 3.4 million viewers for Italy's 3-2 victory over Slovakia. Wheelchair tennis The ITF produced the 2023 BNP Paribas Wheelchair World Team Cup in Vilamoura, Portugal with English commentary and made it available for broadcast distribu on. The audience for the na on- versus-na on event reached a record high of 1.48 million, with more than half a million viewers coming from the Pan Africa (Sub Sahara) region. For the season-ending NEC Wheelchair Singles Masters and ITF Wheelchair Doubles Masters in Barcelona, Spain, there was an audience of nearly 850,000. The ITF will con nue to invest in broadcas ng these events in 2024 to promote greater coverage of wheelchair tennis. Juniors The pres gious ITF World Tennis Tour Junior Finals in Chengdu, China, was broadcast live with 185 hours of ac on shown from the 18-and-under best-of-the best tournament. We are working with our broadcasters to engage them in the 16-and-under Davis Cup Juniors and Billie Jean King Cup Juniors by Gainbridge, encouraging rights holders to support these elite junior team events because they showcase the stars of the future. Beach tennis The ITF invested in produc on of the four Sand Series Classic events on the 2023 ITF Beach Tennis World Tour, and these were broadcast with English commentary to an interna onal audience for the first me. This included a review show for each tournament that boosted the sport's worldwide reach. Historic archive The ITF has invested in digi sing our moving footage archive, which contains valuable historic Davis Cup and Billie Jean King Cup content. All high priority content is now available in a dedicated digital portal, with the rest of the archive being preserved as quickly as possible. The archive is available to our broadcast and commercial partners and our member Na onal Associa ons, and we will invest the revenue from archive sales back into growing the sport. ac on from the four venues, and 6,673 hours of coverage. Of these, 3.9 million were digital viewers, up 165% on 2022, due in large part to coverage aired across Douyin in China and streamed on BBC iPlayer in Great Britain. While viewers from Europe accounted for just over half of the total audience, the audience in Asia was up 71%, with 2.47 million viewers in the region tuning in. The Davis Cup Qualifiers in February enjoyed their highest audience figures since they were introduced in 2019. A total of 14.1 million people watched the 12 home-and-away es, up 172% on 2022. The 2,073 hours broadcast was more than double the coverage of 2022. Viewership was 91% via linear TV, and 9% from the digital market. European audiences accounted for 9.9 million of the total audience. Davis Cup World Group I and World Group II ac on was watched by a television audience of 10 million over 738 hours of broadcast coverage, with the highest viewership being in the Americas and Europe.

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