Issue link: http://itf.uberflip.com/i/1537476
Commercial 26 channels offering this coverage compared to 13 in 2023. For the four Davis Cup Group Stage events, there was a total TV audience of 16.8 million across 168 markets, up from 157 in 2023, with Italy leading the way once more. The Davis Cup Qualifiers had a total audience of 9.5 million. There was substan al interest in Davis Cup ac on immediately below the elite level. The 2024 Davis Cup World Group I and II es delivered a total audience of 8.73 million from 1,139 hours of coverage. Asian and European markets accounted for most of this audience. Billie Jean King Cup by Gainbridge A total TV audience of 17.5 million watched the Billie Jean King Cup Finals, with 38 broadcasters relaying the ac on across 162 territories. The largest audiences were in Italy as viewers followed their team to the tle, and in Poland, whose team reached the semifinals and were led by world No. 2 Iga Swiatek. best of our compe ons. Highlights from the year included the following. Davis Cup Viewership of the men's World Cup of Tennis was very strong in 2024, with the audience for the whole compe on surpassing 75 million. The Davis Cup Final 8 accounted for the largest share of the audience, with over 38 million tennis fans tuning in – the highest viewership for a single Davis Cup event since 2019. The ac on was shown in 178 markets, compared to 153 in 2023, with interest fuelled interna onally by Rafael Nadal's re rement during the event. Italy once again recorded the best viewing figures by market, with 19.4 million people watching Jannik Sinner lead his country to their successful defence of the Davis Cup. While Europe accounted for 78.8% of all linear TV viewership of the Final 8, audiences increased 155% in Asia. Free-to-air content was crucial to the audience for the Final 8, with New streaming deal Infront, the interna onal sports media agency, is the ITF's partner for global data and be ng streaming rights from 2025 to 2029. In prepara on, substan al work was undertaken in 2024 to ensure a successful transi on from exis ng partner Sportradar and smooth integra on of the new streaming opera on when it launched in January 2025. The five-year agreement with Infront includes Davis Cup, Billie Jean King Cup and ITF World Tennis Tour matches, and will provide us with even richer data and stories to promote our compe ons and tours and improve the fan experience. BROADCAST In 2024, we once again grew the television audience for our spor ng proper es, se ng new viewership records through our global broadcast agreements. The ITF delivered high- quality vision and content from a wide range of events, enabling our broadcast partners to showcase the 52 2024 ITF Annual Review