Issue link: http://itf.uberflip.com/i/1537476
Wheelchair tennis As in previous years, the ITF produced the 2024 BNP Paribas Wheelchair World Team Cup with commentary on behalf of our broadcasters, and also showed the na on versus na on event on the ITF YouTube channel. Here it reached a record audience which accounted for 41.6% of the total viewership. The linear and digital TV audiences for the season-ending NEC Wheelchair Singles Masters, held in Netherlands, were highlighted by the 285,000 who watched in Japan, thanks to the double tle success of home players Tokita Oda and Yui Kamiji. Asia emerged as the dominant con nent, with 49.4% of all viewers. The ITF will con nue to broadcast both events with English commentary, with the goal of increasing our audience and fanbase for wheelchair tennis. Juniors We worked with our broadcast rights holders in 2024 to encourage them to show ac on from our 16-and- under team compe ons, Davis Cup Juniors and Billie Jean King Cup Juniors, and ITF World Junior Tennis for 14-and-unders. These elite interna onal junior events feature poten al stars of the future. For Davis Cup Juniors and Billie Jean King Cup Juniors, there was a total audience of 716,676 from 569 hours of coverage. Beach tennis In 2024 we produced four Sand Series Classic events with English commentary and a review show for each event, and broadcast these globally, as we con nue our efforts to grow our audience and engagement for these tournaments which sit in the top er of the ITF Beach Tennis World Tour. Historic footage We have invested in digi sing our archive of compe on footage, which includes valuable historic Davis Cup and Billie Jean King Cup content. This long-term project neared comple on in 2024, and " " Viewership of Davis Cup was very strong in 2024, with the audience for the whole competition surpassing 75 million. all footage is available for sale via a dedicated online pla orm. The footage archive is promoted to our commercial and broadcast partners, and is accessible to partners, agencies and our member Na onal Associa ons. It provides another source of income which we can reinvest to grow tennis around the world. 53