2023 ITF Annual Review
41
and eight Play-off es, with
2024 Qualifier spots available
for the winners.
At regional level, there was
compe on in 11 groups
across Americas, Asia/Oceania
and Europe/Africa. For
2023, four new groups were
introduced to absorb the
greater number of countries
compe ng in Billie Jean King
Cup and to reduce costs for
hos ng and travelling na ons.
Joint venture with
TWG Global
From 2024 the ITF is in
partnership with the Sports,
Media, and Entertainment
arm of TWG Global, forming
a joint venture which creates
a new business model for
Billie Jean King Cup. The
ITF holds a 51% majority
share of the new en ty, Billie
Jean King Cup Limited, and
TWG Global are making a
substan al investment. They
will also provide exper se
and infrastructure for the
marke ng and promo on of
the historic compe on, led
by Ilana Kloss of Billie Jean
King Enterprises (BJKE),
and work to source new
sponsorships, broadcast, and
commercial partnerships to
elevate the event further.
Billie Jean King Cup par cipa on
132
NATIONS COMPETED
IN 2023
A RECORD
138
NATIONS ENTERED
FOR 2024
A RECORD
651
A RECORD
WOMEN TOOK
PART IN 2023
