Issue link: http://itf.uberflip.com/i/1524501
6 ITF2024+4 Strategy Our plan for sustainable growth in tennis The ITF's mission is to deliver tennis for future genera ons, and ITF2024+4 is our long-term strategy for the global growth of the game. This con nues the focus of our ITF2024 roadmap, created in 2016. We have eight strategic priori es that guide everything we do, and these key areas of ac vity are shown below. You will find them referenced via their icons throughout this Annual Review. ITF2024+4 STRATEGY OLYMPICS AND PARALYMPICS Elevate the posi on of tennis within the Olympic and Paralympic movements. DAVIS CUP AND BILLIE JEAN KING CUP Stage world class World Cup of Tennis events that deliver increased value to players, na ons and fans. DEVELOPMENT Increase investment and exper se to grow tennis where it is needed most. INVESTMENT Maximise revenues for the ITF and its member na ons to invest back into the sport at all levels. COMMUNICATION Engage with players, our member Na onal Associa ons and affiliated Regional Associa ons. Present a clear brand and posi on for the ITF. INTEGRITY Uphold the highest standards of integrity, governance and transparency. PARTNERSHIPS Develop strong and long-las ng rela onships with our partners in tennis. OPPORTUNITY Ensure tennis is inclusive to all, and that the sport is available for people of all abili es.