Issue link: http://itf.uberflip.com/i/1503920
The ITF's por olio of major events, interna onal tours and other assets provide great opportuni es for commercial partners to connect with tennis's global community of fans, players and stakeholders on an interna onal and na onal level. Our events also provide compelling content and stories for our media and broadcast partners around the world, with whom we work to grow tennis's global audience. Partnerships In 2022 we worked with the following 15 commercial partners, whose investment across a diverse range of ITF assets provided invaluable support. Billie Jean King Cup event partners Gainbridge Magellan Corpora on Microso Tory Burch Wildlife Studios Wheelchair Tennis event partners BNP Paribas NEC Uniqlo Beach Tennis event partners Sandever (sub-brand of Decathlon) Olympic ball Dunlop ITF global partners Foreign exchange: OFX E-commerce: Tennis Point Tennis court surface: ICP Licensing: Rosland Capital Live scoring and data streaming: Sportradar Gainbridge helps level the playing field In September 2022 we announced the signing of Gainbridge Insurance Agency as the new tle partner of the Billie Jean King Cup, with the women's World Cup of Tennis assuming the new tle of Billie Jean King Cup by Gainbridge. The partnership supports the ITF's Advantage All gender equality programme, and Gainbridge's investment enabled players compe ng in the 2022 Billie Jean King Cup Finals to receive equivalent prize money to their male counterparts in Davis Cup. 2022 ITF Annual Review 55 COMMERCIAL