Issue link: http://itf.uberflip.com/i/1503920
54 COMMERCIAL TheworkoftheITF'sCommercialteamsupportsourac vi esand raisesvitalinvestment,oneoftheITF2024keystrategicpriori es. Wegeneraterevenuethroughthesaleandserviceofmedia, partnership and data rights, and this is reinvested into the sport.