Issue link: http://itf.uberflip.com/i/1503920
Our plan for sustainable growth in tennis The ITF's mission is to deliver tennis for future genera ons, and in 2016 we launched ITF2024, our long-term strategy to grow the game around the world. ITF2024 has eight strategic priori es which guide everything we do. These key areas of ac vity are shown below. You will find them referenced via their icons throughout this Annual Review. ITF2024 strategy INVESTMENT Maximise revenues for the ITF and its member na ons to invest back into the sport at all levels. DEVELOPMENT Increase investment and exper se to grow tennis where it is needed most. DAVIS CUP AND BILLIE JEAN KING CUP Stage world class team events that deliver increased value to players, na ons and fans. OLYMPICS AND PARALYMPICS Elevate the posi on of tennis within the Olympic and Paralympic movements. OPPORTUNITY Ensure tennis is inclusive to all, and that the sport is available for people of all abili es. PARTNERSHIPS Develop strong and long-las ng rela onships with our partners in tennis. INTEGRITY Uphold the highest standards of integrity, governance and transparency. COMMUNICATION Engage with players, our member Na onal Associa ons and affiliated Regional Associa ons. Present a clear brand and posi on for the ITF. 2022 ITF Annual Review 6