Issue link: http://itf.uberflip.com/i/1477107
2021 ITF Annual Review 56 COMMERCIAL use of the Match Insights app on Microso Surface devices before, during and a er matches. The ITF worked with Microso throughout 2021 to finesse the technology, which uses ball and player tracking data to show serve and return pa erns, court coverage, and shot types and speeds, providing teams with valuable insights about their game and performance. Billie Jean King Cup goes virtual with Tennis Clash The ITF partnered with Wildlife Studios in April and November 2021 to bring a whole new level of engagement for fans of the Billie Jean King Cup using the world's most popular mobile tennis game, Tennis Clash. A virtual compe on was held alongside the Billie Jean King Cup Play-offs and the Finals, which saw a combined 351,000 people take part across the events played on a Billie Jean King Cup-branded court. The innova ve partnership is part of a wider esports ini a ve to reach and introduce new audiences worldwide to tennis, with a par cular focus on younger fans. Tennis-Point online store growth Tennis-Point opened an online store on the ITF's IPIN pla orm (see page 59) in late 2020, offering players with an IPIN discounts for equipment and apparel to support their tennis careers. With the return of ITF tournaments following Covid-19 disrup ons, Tennis- Point recorded an increase in its sales in 2021 with 112,000 visits to the online shop and 5,973 total orders. Income from television and media rights in 2021 The ITF broadcast team helped to bring more tennis ac on to more audiences across the world last year by producing and delivering vision and content from a range of ITF events to broadcast partners globally and through our broadcast agreements. Highlights include the following. Billie Jean King Cup by BNP Paribas The Billie Jean King Cup by BNP Paribas 2020 and 2021 events were shown via a record number of broadcasters, covering over 180 markets around the world. In 2022, beach tennis partner Sandever will distribute 200 'superkits' of beach tennis equipment free to Na onal Associa ons as part of a revamped Beach Tennis Global Development Programme. The ITF Davis Cup sponsorship is managed through the ITF's partnership with Kosmos Tennis. Rakuten, who specialise in e-commerce and membership loyalty programmes, are the Global Innova on and Presen ng Partner for the Davis Cup Finals and Qualifiers. The ITF signed a 25-year, $3 billion investment agreement with Kosmos in 2018 to create substan al and historic levels of investment into the global development of tennis through the ITF and our Na onal Associa ons. Microso brings new level of innova on to Billie Jean King Cup Finals Microso launched an exclusive real- me player analy cs solu on for the Billie Jean King Cup Finals. With this, players and captains at the Finals event in Prague were able to make