ITF

TELEVISION Over 6,200 hours of Davis Cup action were shown in 161 countries, a 30 per cent increase on 2011 I n 2012 the ITF's flagship team competitions, Davis Cup by BNP Paribas, Fed Cup by BNP Paribas and Hyundai Hopman Cup, achieved their greatest ever television coverage. Over 6,200 hours of Davis Cup action were shown in 161 countries, a 30 per cent increase on 2011 due to additional coverage in all four regions of the world. The Final between the Czech Republic and Spain attracted 38 broadcasters across 156 countries and was aired by the national broadcaster Czech TV, reaching a peak audience share of 28 per cent on the final day. Fed Cup was shown by 49 dedicated broadcasters in 149 countries, with the Final between the Czech Republic and Serbia attracting 30 broadcasters in 129 countries. The audience share in Serbia for the Final peaked at 35 per cent showing the popularity of the event in the territory. In total over 1,700 hours of coverage were shown globally throughout the year. The coverage on the DavisCup.tv and Fedcup.tv sites expanded in 2012 allowing viewers to watch all World Group ties globally. The agreement with Perform Group, who provide this service, was renewed towards the end of the year and new sites are currently being created for both competitions. The sites will be launched in 2013 and will be fully integrated into DavisCup.com and FedCup.com. Network Ten continued their relationship with Hopman Cup as the domestic broadcaster and achieved great coverage of all sessions on One HD. Global coverage increased significantly in 2012 with the event being shown in over 100 countries and all sessions being available internationally for the first time. The broadcast market has been subdued for the past few years and we are still seeing the effect of this with budgets being tight across the industry. In particular it is the free to air broadcasters, who are often state funded, who are finding it particularly difficult to obtain budget approval. Despite the economic downturn the ITF has successfully concluded agreements with Rogers Sportsnet in Canada, SuperTennis in Italy, Neo Sports in India, HRT in Croatia, Khabar TV in Kazakhstan and Wowow in Japan. Feature tie agreements were renewed with PCTV in Mexico, Sportklub across Serbia, Montenegro, Slovenia, Bosnia, Macedonia, Kosovo and Croatia, Sky Network in New Zealand, Sport TV in Hungary and Starhub in Singapore. In Europe new contracts were secured with Canal Plus (Poland), Nelonen (Finland) and GMG (Georgia), and in Asia with Madison Communications who provide content for regional channels across China as well as Sky Network (Myanmar). COMMERCIAL 17

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