Issue link: http://itf.uberflip.com/i/623806
ITFWORLD WINTER 2015 3 www.itftennis.com New year, new sponsor agreements The ITF is welcoming back three existing sponsors and introducing a new one. B NP Paribas renewed their title sponsorship of Davis Cup and Fed Cup for another five years in November, with the formal signing of the contract taking place in Ghent during the Davis Cup Final. The new agreement runs from 2017 through 2021, and as well as sponsoring the ITF's international team competitions, BNP Paribas will continue to sponsor Junior Davis Cup and Junior Fed Cup, ITF wheelchair tennis activities, and the biennial Worldwide Coaches Conference. The international bank, which has a deep-rooted involvement in tennis, first joined the Davis Cup family of sponsors in 2001 and took over as title sponsor of the competition in 2002. BNP Paribas became title sponsor of Fed Cup in 2005. The ITF also announced Betway as a new international sponsor for both Fed Cup and Davis Cup by BNP Paribas. Betway is one of the world's leading betting and gaming companies and came on board in time for the Fed Cup Final in Prague in an agreement that will continue for three years through 2018. The company will receive branding on court at all Davis Cup and Fed Cup ties, and innovative activations to strengthen fans' engagement with both events will be at the core of the new partnership. All elements of the new partnership are fully compliant with the rules and interpretations of the Tennis Anti- Corruption Programme. Adecco renewed their involvement with the team competitions in September, signing a three-year extension as an international sponsor and Official HR partner of Davis Cup by BNP Paribas and Fed Cup by BNP Paribas. This started from the Davis Cup World Group semifinals and play-offs and will continue through 2019. Their agreement includes the on-court speed serve package and the distinctive Adecco benches, and the new partnership also includes a series of enhanced digital, social and content activations. Adecco has sponsored both competitions since the end of 2010, having previously sponsored Davis Cup from 2002 to 2007. The ITF's agreement with Sportradar AG for ITF Official Data has been extended for an additional five years through 2021. Sportradar, a global leader in sports data and digital content, first joined forces with the ITF in 2012. They will continue as the ITF's official data rights partner for the ITF Pro Circuit, and Davis Cup and Fed Cup by BNP Paribas, and will remain the preferred streaming partner for a range of ITF Pro Circuit events. SPONSOR NEWS BNP Paribas Fortis CEO Maxime Jadot and ITF President David Haggerty signed the contract extension in Ghent Petra Kvitova and the new Betway signage at the Fed Cup Final Daniela Hantuchova in Fed Cup action with Adecco signage