Issue link: http://itf.uberflip.com/i/619443
35 ITF Beach Tennis Tour Rules and Regulations 2016 determined by ITF in consultation with the Media and Commercial Rights Working Group. 3. COMMERCIAL RIGHTS 3. COMMERCIAL RIGHTS 3. COMMERCIAL RIGHTS 3. COMMERCIAL RIGHTS Each National Association shall retain and have the exclusive right to exploit the Commercial Rights in respect of its Own Tournaments and retain all revenues thereby generated. ITF shall have the exclusive right to exploit the Tour Sponsor Rights in respect of any Cross Border Group of Tournaments or the overall ITF Beach Tennis Tour. ITF shall be free to enter into arrangements in its discretion and to notify each National Association of the relevant details as soon as it is reasonably able to do so in each case. In the case of Tour Sponsor Rights exploited by the ITF, 20 per cent of Net Revenue will be retained by ITF and 80 per cent of Net Revenue will be shared by National Associations which participate in activating such Tour Sponsor Rights according to a formula determined by ITF in consultation with the Media and Commercial Rights Working Group. The ITF reserves the right upon written notification to the relevant National Association in advance of each Tournament to allow access to Tournaments for international sponsors with whom the ITF has contractual arrangements in order for the international sponsor to carry out promotional activity which has been approved by the ITF and which may include but not be limited to the right to banner space, space to operate stands or exhibitions and the right to hand out free samples or promotional material. For the avoidance of doubt no sponsorship will be permitted either as part of the Commercial Rights or as Tour Sponsor Rights to any entity in respect of tobacco products, hard liquor products, political activity or other category deemed to be detrimental to the sport of tennis, as reasonably determined by ITF in consultation with the applicable National Associations. Sponsorship by betting companies, as part of the above rights, must comply fully with the provisions of the Tennis Anti-Corruption Programme. 4. DATA RIGHTS 4. DATA RIGHTS 4. DATA RIGHTS 4. DATA RIGHTS The ITF shall have the exclusive right to exploit the Live Data Rights and the Non-Live Data Rights in respect of any Cross Border Group of Tournaments or the overall ITF Beach Tennis Tour and will keep the National Associations informed about any agreements entered into with a third party for the purposes of such exploitation. In respect of any Protected Period, the ITF shall have the exclusive right to exploit the Live Data Rights and the Non-Live Data Rights in respect of Own Tournaments also, unless otherwise expressly agreed with the relevant National Association in advance in writing. Other than in respect of any Protected Period, the National Associations will retain all rights not expressly granted to the ITF that relate to their Own Tournaments including, without limitation, with respect to the Live Data Rights and the Non-Live Data Rights.