Issue link: http://itf.uberflip.com/i/515304
From a broadcast perspective it was a very positive year for all three of the ITF's flagship team competitions. Davis Cup by BNP Paribas, Fed Cup by BNP Paribas and Hyundai Hopman Cup all saw significant growth in terms of hours of television coverage and viewership for another year. The 2014 Davis Cup World Group ties generated a global audience of 98.85 million viewers from 6,608 hours of broadcast coverage, an increase of 47 per cent and ten per cent respectively from 2013. In total in 2014, 7,500 hours of Davis Cup coverage was broadcast in over 150 territories by 63 broadcasters. Europe accounted for the greatest proportion of World Group broadcast coverage, generating 4,705 broadcast hours, 914 hours more than the previous year. In addition, Davis Cup generated a European audience of 85.38 million in 2014, a rise of 53.11 million on the 2013 audience. A global audience of 28.74 million viewers from 2,400 hours of broadcast coverage watched the 2014 Fed Cup World Group and World Group II ties. This was an increase of 58 per cent and 44 per cent respectively from 2013. Coverage of the Fed Cup was broadcast in over 130 territories by 51 broadcasters, up from 47 the previous year. The greatest proportion of broadcast coverage came from Europe. It generated 1,541 broadcast hours equivalent to 64 per cent of all global broadcasts, and representing an increase of 650 hours on the 891 hours generated in 2013. In addition, Fed Cup saw a European audience of 24.73 million in 2014, a rise of 8.97 million viewers on the 2013 audience of 15.76 million. COMMERCIAL: TELEVISION 17 Multiple ties were streamed live on the Davis Cup and Fed Cup.tv websites, with a 61 per cent growth in unique users and 67 per cent in subscriptions compared to 2013. In a change from 2013, Channel 7 was the domestic broadcaster for Hopman Cup and showed all sessions live and in high definition. Global coverage again remained high in 2014 with the event being shown by 15 broadcasters in over 100 territories. International hours of coverage saw a substantial increase of 27 per cent resulting in an additional 385 hours of broadcast. The year ended on a high note with the ITF concluding negotiations with beIN sports to become our global Media Rights Partner beginning in 2015 for a seven year period. This is a landmark deal which will expand the media footprint and audiences of our flagship Davis Cup and Fed Cup properties across both linear and digital channels for the benefit of the competitions, fans and partners. TELEVISION 98.85 MILLION VIEWERS WATCHED DAVIS CUP WORLD GROUP TIES IN 2014