Issue link: http://itf.uberflip.com/i/366594
ITFWORLD SUMMER 2014 29 www.itftennis.com digital game The live streaming websites associated with both competitions were also re-launched towards the end of 2013 to provide fans with a better user experience. More ties from Zone Group I are also being shown, which offers users more depth and variety of content. If all of that wasn't enough, the ITF has also incorporated all of the information contained in previous hard copies of the Davis Cup and Fed Cup Media Guides into a statistics section on both websites and introduced a page dedicated solely to ticket information. The redesign of tie pages on both DavisCup.com and FedCup.com has enabled fans to find information relating to a specific tie more easily and is just one example of how the ITF is constantly looking at ways to improve the user experience on both sites. The mobile sites and apps are currently undergoing changes, which will be launched later this year, and the growth in the number of visitors from mobile and tablet devices means this is an area that cannot be overlooked. Digital media is continuously evolving and the ITF is striving to stay at the forefront of those changes, while not compromising the quality of the output to which fans have become accustomed. The Web audience DavisCup.com 3.3 million visits this year (14% increase on last year) 54% increase in mobile traffic, 100% increase in tablet traffic in 2014* FedCup.com 1.15 million visits this year (7% increase on last year) 44% increase in mobile traffic, 52% increase in tablet traffic in 2014* * For the 6 months to end of June Social Media Davis Cup Facebook likes have grown almost 200% Davis Cup Twitter followers have grown 77% Davis Cup YouTube channel has a 100% increase in the number of views* Fed Cup Facebook likes have grown 292% Fed Cup Twitter followers have grown 80% Fed Cup YouTube channel has a 20% increase in the number of views* * For the 12 months to end of June Thousands watch Davis Cup in stadiums; millions more follow online The new background on FedCup.com Courtside signage promoting ways to follow Davis Cup online