ITF

7,000 All three of the ITF's flagship team competitions, Davis Cup by BNP Paribas, Fed Cup by BNP Paribas and Hyundai Hopman Cup, recorded an increased number of hours of television coverage in 2013. An encouraging trend is being seen in growing audiences in non- participating nations for both Davis Cup and Fed Cup. In 2013, a 12 per cent rise in Davis Cup coverage was seen with over 7,000 hours of action being shown in 167 countries, with the largest growth occurring in Asia/ Oceania. The Final between Serbia and Czech Republic followed the trend in increased hours of coverage with a 15 per cent year on year increase. In addition, strong markets shares of 36.1 per cent and 23.96 per cent were seen in Serbia and Czech Republic respectively. Over 3,000 hours of Fed Cup coverage was shown by 47 dedicated broadcasters in 165 countries in 2013. This represents a 21 per cent growth on 2012 and many of these hours were generated from the increased coverage of the Final between Italy and Russia. In total, there were more than 538 hours of dedicated coverage of the Final which represents a rise of 30 per cent on data from the 2012 Final. For the Davis Cup semifinals the ITF re-launched the DavisCup.tv site, with the FedCup.tv site following in time for the Fed Cup Final. Both sites are now fully integrated into the .com sites and receive The 2013 Davis Cup by BNP Paribas competition was supported by our title sponsor BNP Paribas and five international sponsors – HP, Adecco, Hugo Boss, Rolex and NH Hotels – alongside Wilson as international partner. Both Rolex and NH Hotels started new contracts in 2013 following the announcement of their renewals through to the end of the 2015 competition. BNP Paribas celebrated 40 years in tennis in 2013 and the ITF was able to fully support and embrace their celebrations during Davis Cup and Fed Cup ties. In addition, the ITF coordinated the tennis community's participation in celebratory filming for use on their online and social media channels. HP continued to activate heavily at all Davis Cup ties, recognising that over the past four years they have engaged and entertained over 24,000 customers via 248 ties in 77 countries. The Davis Cup significantly more users than in 2012. For the Davis Cup semifinals a 110 per cent increase in unique users was seen from the same round the previous year. Network Ten continued their relationship with Hopman Cup as the domestic broadcaster and showed all sessions on Channel 10 and One HD. Global coverage again increased significantly in 2013 with the event being shown by a record 17 broadcasters in over 180 countries. Although broadcaster budgets are still restricted, the ITF TV department secured important renewals for national team participation in 2013 including RTVE in Spain, Tennis Channel in USA, SRG SSR in Switzerland, Wowow in Japan, RTVS in Slovak Republic, TVR in Romania and an agreement with both the BBC and British Eurosport in Great Britain. Other agreements concluded for feature tie programming include Dubai Sports Channel in the Middle East, Canal Plus in Scandinavia, Sport TV in Portugal, Fox Sports in Australia, Sport TV in Hungary, i-Cable in Hong Kong and an agreement with the DTB (who sub-license to amongst others, Prosieben Sat 1) for all rights in Germany. quarterfinal tie between USA and Serbia was particularly special for the employees at one of HP's largest campuses in Boise. The Davis Cup trophy was present at their offices in the lead up to the Davis Cup tie and hundreds of HP colleagues were invited to watch Davis Cup tennis. The sponsor workshop took place at the Davis Cup Final in Belgrade. All sponsors attended and shared best practice of activation while the ITF presented the Davis Cup strategy and 2014 brand campaign. Sponsors were shown how they can interact with the "Show your Colours" marketing campaign and in particular the online and social media opportunities it provides. The NEC Wheelchair Tennis Masters and the ITF Wheelchair Doubles Masters, which took place in Mission Viejo, California, were a great success and demonstrated the growing interest in the sport. Topspin was official ball and clothes partner for both events and also partnered with the Beach Tennis World Championships and the Regional Coaches Development Programme. The Cruyff Foundation has been a partner of the Wheelchair Tennis Development Fund and the Wheelchair Tennis Junior Programmes for over 10 years, they have now extended their commitment to 2015. SPONSORSHIP TELEVISION Over the past four years HP have engaged and entertained over 24,000 customers via 248 Davis Cup ties in 77 countries. An encouraging trend is being seen in growing audiences in non-participating nations for both Davis Cup and Fed Cup. 18 COMMERCIAL: SPONSORSHIP 19 COMMERCIAL: TELEVISION 21% Growth in Fed Cup TV coverage Hours of Davis Cup action worldwide

• Cover