ITF

Once any negotiations with the television and radio stations begin, it must be made absolutely clear what advertising will be displayed around the court. Advertising on site can be a particularly sensitive area for television companies in some countries. The television station should be informed of the signage. The Fed Cup Operations Manual will help in this respect since positioning for all advertising is clearly set out. Television and radio are as much a part of the publicity effort as the newspapers. They should be afforded equal facilities and equal hospitality. Post-match interviews should be made available to the television and radio stations in an order of preference which is fair to all concerned. 4. JOURNALISTS AND PHOTOGRAPHERS Ascertain the number of journalists likely to attend the Tie. The officials of the Visiting National Association should be consulted in this respect. Facilities required for reporters:* * * * * * * Sufficient working desks with electricity supply for personal computers Telephones, fax machines and other facilities Adequate seating arrangements Distinctive Press and Photographer badges An interview room as close as possible to the court and other facilities A system for bringing players to the interview room Photographers using modern equipment also need desk space and electricity supply for electronic image scanners and transmitters. Facilities for developing film should also be provided where possible. Where possible, easy access to refreshment facilities should be considered, together with transportation between the Press Hotels and the venue for outof-town and overseas journalists. 84

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