Issue link: http://itf.uberflip.com/i/1547080
As the global governing body of tennis, everything we do is about ensuring the sport thrives for today and tomorrow by engaging and connecting players and fans at all levels. Our focus is on long-term sustainable growth, and we have five clear priorities for 2026 and 2027. 1. Growing participation • Connect, align and expand one of the largest networks of national associations across world sport to increase the number of recreational players and enable more people of all ages and abilities to enjoy the proven health and social benefits of tennis. • Ensure that everyone, whatever their age or level, can access competition if they want to. • Expand the Junior Tennis Initiative to introduce even more children to tennis. 2. Powering future stars • Deliver further enhancements to the World Tennis global player pathway – the main pathway for players to progress from grassroots to the professional game that produces all the ATP and WTA Top 200 players. for the global growth of tennis Our Five Priorities • Create new markets and provide more competitive opportunities worldwide. • Build world-class training facilities in more countries; support the delivery of 100 National Training Centres by 2035, expanding access to high-performance coaching. 3. Elevating official nations competitions • Strengthen all our nation-based team competitions including Davis Cup by Generali and Billie Jean King Cup by Gainbridge; these are the pinnacle of national representation and pride and are pathways to the Olympic and Paralympic Games. 4. Ensuring a sport fit for the future • Lead the way in ensuring tennis appeals to future audiences; innovating, connecting nations digitally, protecting integrity and trust, evolving governance and advancing player wellbeing. 5. Investing to grow the game • Secure new revenue streams and expand existing ones; create value-driven long-term partnerships, and support reinvestment into tennis via national associations worldwide. Our transformation from International Tennis Federation to World Tennis marks a new era for the global game. Our participation goal Increasing global participation from 106 million people playing tennis to 140 million by 2035 – an uplift of more than 30%. Our reinvestment commitment We will reinvest at least 85% of our income over the next 10 years, to empower our 214 member nations to grow tennis around the world. 6 We Are World Tennis 2026 l Priorities