Issue link: http://itf.uberflip.com/i/1547080
In 2025, Davis Cup by Generali reached more than 63.7 million television viewers globally, with coverage distributed across 178 markets. significant international exposure, supported by more than 1,200 hours of broadcast coverage. Free-to-air distribution remains critical to accessibility and reach across many markets. Digital and OTT audiences continue to grow strongly, with streaming consumption for the first round of Qualifiers increasing year-on-year. World Tennis remains focused on maximising the global accessibility of Davis Cup, working with National Associations and broadcast partners to combine strong traditional distribution with growing digital, streaming and short-form opportunities. GROWING THE REACH OF WORLD TENNIS World Tennis invests in broadcast production and distribution beyond its major team competitions, increasing the visibility of wheelchair, junior and beach tennis and creating future audience and commercial opportunities. Wheelchair tennis World Tennis produced the 2026 BNP Paribas World Team Cup BROADCAST Alongside partnership growth, broadcast and digital distribution remain central to World Tennis's ability to increase the value of its competitions, reach fans in more markets, and provide partners with stronger global visibility in a fast- changing media landscape. Davis Cup In 2025, Davis Cup by Generali reached more than 63.7 million television viewers globally, with coverage distributed across 178 markets. The Final 8 alone attracted more than 32 million viewers, demonstrating the competition's continued global appeal. Home-and-away ties remain an important part of Davis Cup's audience. In 2026, the first round of Qualifiers reached 11.5 million viewers, including 9.1 million watching live, with broadcast hours up 42% year-on-year. World Group I and II continued to provide 48 We Are World Tennis 2026 l Commercial