Issue link: http://itf.uberflip.com/i/1547080
Our commercial strategy is focused on increasing the value of World Tennis's brand and properties, diversifying revenues and building long-term relationships with leading global organisations. Across partnerships, broadcast and media, data and streaming, and digital assets, Commercial works to maximise both financial return and wider strategic value for the sport. Over the last year, World Tennis has continued to increase the scale and quality of our commercial portfolio, broaden opportunities beyond our major events, and develop partnerships that support our key priorities across participation, performance, visibility, accessibility and long-term growth. Commercial We provide partners with access to a uniquely global tennis ecosystem, one that connects international brands with fans, players, coaches and our member National Associations. PARTNERSHIPS World Tennis provides partners with access to a uniquely global tennis ecosystem, one that connects international brands with fans, players, coaches and our member National Associations via elite competition, participation programmes and digital platforms. Our partnership portfolio grew in both value and breadth in 2025 and 2026, with a greater focus on multi-property and purpose-led partnerships rather than event-only sponsorship. At time of publication, World Tennis works with 29 active commercial partners across Davis Cup, Billie Jean King Cup, wheelchair tennis, junior tennis, digital services and wider World Tennis programmes. Our portfolio includes leading organisations such as Rolex, Betsson, Corpay, FAGE, Fred Perry, MG, Visa, Infront, Gainbridge, Mastercard, Microsoft, NEC, UNIQLO, BNP Paribas, Tennis- Point and Dwight Global, and our recently announced global multi- year presenting partnership with Generali for Davis Cup. The continued diversification of the portfolio is an important part of our strategy to create sustainable commercial growth while generating investment that benefits tennis at international, national and local level. In Davis Cup by Generali, the return of home-and-away ties for September (Qualifier 2nd Round ties) created new commercial opportunities across the competition during 2025 and 2026, while Bologna served as an exceptional host of the Davis Cup Final 8 in 2025 and will do so again in 2026. World Tennis has worked closely with the Italian Tennis Federation (as hosts of the Final 8), National Associations and commercial partners to increase investment across Davis Cup by Generali. 47 l We Are World Tennis 2026 Commercial