Digital
& TECHNOLOGY
Our digital vision is to create the biggest, most thriving and
passionate tennis community in the world so that we can
inspire people to play and follow our sport in support of our
plans for global growth.
Our strategy for the expansion of our digital products is
based around two key objectives: to grow and sustain
player participation, and to grow the fan community.
44 We Are World Tennis 2026 l Digital & Technology
