Issue link: http://itf.uberflip.com/i/1537476
We have a wide por olio of major events, tours and digital proper es that offer great opportuni es for commercial partners to connect with tennis's many global audiences, which include fans, players and many more. The ITF's events also provide rich content and stories for our media and broadcast partners around the world. PARTNERSHIPS Over the last six years, the ITF's por olio of commercial partners has grown significantly to include a wider investor group. In 2024, we worked with more than 36 partners, whose support of a range of ITF assets provided revenue to reinvest into tennis. These partners are shown below with the property or area they supported. Davis Cup ATL, Dunlop, Estrella Damm, Evian, Haier, Joma, Kraken, Lexus, Mapfre, Pfizer, Quironsalud, Rolex, Stake, ServiceNow, Socios, UniCredit, ZhongXin. Billie Jean King Cup Elf, Evian, Franklin Templeton, Gainbridge, Iberdrola, Magellan, Microso , Stake, Tory Burch Wheelchair tennis NEC, BNP Paribas Wheelchair tennis and ITF World Champions Awards, Olympic and Paralympic tennis Uniqlo Beach tennis Decathlon Olympic and Paralympic tennis Dunlop Data and live streaming Sportradar Other global partners Dwight Global (educa on and junior tennis) OFX (foreign exchange) Tennis-Point (ecommerce) Wildlife Studios (esports) Record Davis Cup partners The ITF had a record number of partners for Davis Cup in 2024, driven by widespread interest in the Davis Cup Final 8 in Malaga. We renewed our partnership with Lexus, which con nued as the Official Car of Davis Cup and elevated its support to principal partner level. Spanish sportswear brand Joma extended its partnership, supplying uniforms for ball persons at the Group Stage and Final 8, and Estrella Damm remained the official beer supplier for the Final 8. Our new partners covered mul ple categories, including financial services, be ng, electronics, crypto, pharmaceu cal, water and insurance. In Malaga, an expanded fan zone facilitated a greater, more varied range of partner ac va ons with the 50,000 fans on site for the Final 8. Elf comes on board US cosme cs brand Elf Beauty joined forces with the Billie Jean King Cup in 2024, becoming the exclusive skin and cosme c partner of the women's World Cup of Tennis for the next three years. Agreements extended Microso renewed its agreement with the Billie Jean King Cup compe on, as did Iberdrola and Franklin Templeton. Leading tennis equipment retailer Tennis-Point renewed its partnership with the ITF and con nues to offer exclusive discounts to IPIN members through its online store on the pla orm (IPIN is used by all players to enter ITF tournaments). Olympic and Paralympic partners Uniqlo and Dunlop strengthened their commitment to tennis by being official suppliers for the Paris 2024 Olympic and Paralympic Tennis Events. Uniqlo provided uniforms for officials and organisa on staff, while Dunlop provided the official tennis ball. Long me wheelchair sponsors In 2024, two longstanding partners of wheelchair tennis celebrated significant milestones. NEC marked 30 years of suppor ng the season- ending Wheelchair Singles Masters, and Uniqlo recorded a decade of sponsorship of the wheelchair tennis tour. Both partners remain dedicated to working with the ITF to drive the sport forward. 51