Issue link: http://itf.uberflip.com/i/1537476
INVESTMENT Maximise revenues for the ITF and its member na ons to invest back into the sport at all levels. DEVELOPMENT Increase investment and exper se to grow tennis where it is needed most. DAVIS CUP AND BILLIE JEAN KING CUP Stage world-class World Cup of Tennis events that deliver increased value to players, na ons and fans. OLYMPICS AND PARALYMPICS Elevate the posi on of tennis within the Olympic and Paralympic movements. OPPORTUNITY Ensure tennis is inclusive to all, and that the sport is available for people of all abili es. PARTNERSHIPS Develop strong and long-las ng rela onships with our partners in tennis. COMMUNICATION Engage with players, our member Na onal Associa ons and affiliated Regional Associa ons. Present a clear brand and posi on for the ITF. INTEGRITY Uphold the highest standards of integrity, governance and transparency. Our plan for the global growth of tennis The ITF's purpose is ensuring the growth and sustainability of tennis as a global sport, and our ambi on is to enable tennis experiences for future genera ons. We empower more people to play and enjoy tennis, to improve lives worldwide. ITF2024+4 is our long-term strategy for the global growth of the game. We have eight strategic priori es that guide everything we do, described on the right. ITF2024+4 strategy Strategy and Introduc on 06 2024 ITF Annual Review