ITF

INVESTMENT Maximise revenues for the ITF and its member na ons to invest back into the sport at all levels DEVELOPMENT Increase investment and exper se to grow tennis where it is needed most DAVIS CUP AND BILLIE JEAN KING CUP Stage world class events that deliver increased value to players, na ons and fans OLYMPICS AND PARALYMPICS Elevate the posi on of tennis within the Olympic and Paralympic Movement OPPORTUNITY Ensure tennis is inclusive to all PARTNERSHIPS Develop strong and long-las ng rela onships with all our partners INTEGRITY Uphold the highest standards of integrity, governance and transparency COMMUNICATION Lead through engaging with players, our member Na onal and Regional Associa ons, and develop a clear brand and posi on for the ITF Our ITF2024 strategy is the ITF's long-term plan for sustainable growth, and the driving force in our mission to deliver tennis for future genera ons. ITF2024 guides everything we do and has eight strategic priori es – the areas of ac vity which we consider key for achieving our goals. These are our priori es. You will find them referenced via their icons throughout this Annual Review in each of our areas of work. ITF2024 strategy We will con nue to reinvest in tennis, maintaining our impressive percentage of income going back into the grassroots and development pathways. David Haggerty, ITF President

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